Better the World.

The breadth and depth of our dedication to advocacy is only a part of our story.
What is more important is how we bring people and groups together to create initiatives that address common goals.

Let’s see where we can go together to better the world.


Who we are

Discovery USA has worked with clients from big 10 pharma to biotech, with more than 100 community organizations, and in more than 20 therapeutic areas over the past dozen years.

All told, we have nearly 100 years’ combined experience in healthcare and advocacy.

As part of Publicis Groupe, one of the world’s largest communications groups, we have the resources of an 80,000-employee network in 100+ countries. And a philosophy that means we deliver as the Power of One.


Our areas of therapeutic expertise

  • Molecular diagnostics
  • Multiple sclerosis
  • Neonatal pulmonology
  • Neurologic disease
  • Neuromuscular disease
  • Nutraceuticals
  • Oncology
  • Oral care
  • Rare disease
  • Rheumatic diseases
  • Sexual Health & Family Planning
  • Transplantation
  • Addiction
  • Alzheimer’s disease
  • Anesthesia
  • Cardiovascular disease
  • Dermatology
  • Diabetes
  • Gastroenterology
  • Hepatitis C
  • Infant nutrition
  • Lysosomal storage disorders

  • Mental health


What we do

Where are you with your advocacy initiatives?

Starting out?
We can help you develop internal advocacy structure as well as collaborative initiatives in education, awareness, access, policy, and other key areas.

Need to get ahead of the curve?
We think beyond traditional parameters and develop innovative solutions that integrate the evolving political, regulatory, legislative, medical, and economic environments.

Have to get in touch with your base? 
We have seen how entire communities can benefit from initiatives that raise awareness, expand access, address disparities, and support improved standards of care.


Understand your landscape

  • A comprehensive analysis to identify the issues, influencers, and response drivers to inform your approach to advocacy

  • Deep community insights to identify ownable areas of engagement

  • In-depth disease impact/therapeutic landscape profile


Build your advisory team

  • Develop a customized advisory structure with KOL recommendations and relationship development

  • Pressure-test strategies and tactics

  • Comprehensive meeting facilitation with pre- and post-meeting insights and feedback


track results via dashboard

  • Showcase the value of advocacy initiatives throughout the organization by tracking and reporting progress

  • Establish and maintain clear metrics for advocacy programming objectives to reinforce understanding of the connection between advocacy and the brand

  • Ongoing tracking of client engagements, quarterly dashboard evaluations, and end of year reporting and analysis


Develop your advocacy strategy

  • Gain consensus and engage key internal stakeholders on the most effective advocacy initiatives for your organization

  • Generate key insights from cross-functional experts, and promote understanding of how advocacy initiatives can affect their functions and goals

  • Help streamline internal processes for a smooth launch


Identify community stakeholders

  • Keep a pulse on the advocacy community, and help ensure that your proposed initiatives stay relevant in a complex, shifting landscape

  • Craft a comprehensive database of “go to” advocacy partners and top priority stakeholders

  • Prioritize initiatives and help maximize adoption in the community


Contact Us

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